Tech 2025 Book Club
Welcome to the launch of the Tech 2025 Book Club. Each month, we will feature a compelling book about emerging technologies and the future, and invite guest speakers to join us in a discussion about the book. Guest speakers might include authors, researchers, entrepreneurs, business-people, legislators, or other experts on the topic.
For the launch of this series, we are excited to announce our first featured book, The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream (PublicAffairs; 1 edition (December 6, 2016), by Amy Webb and her participation in our book discussion via Skype where she will share insights about the book, her methodology for predicting future trends and the impact of emerging technologies, and answer your questions!
This book is so fab, that it was named:
Winner, 2017 Gold Axiom Award in Business Technology
Fast Company's Best Books of 2016
Amazon's Best Books of 2016
BUY THE BOOK HERE ($18.99 digital / $14.99 hardcover)
***[NOTE: Amy will be joining us via Skype but this is a LIVE EVENT with a physical location. You'll get to ask her questions that she will answer live and hear her explain the ideas behind the book and its success. We'll gather to discuss the book and invite an additional speaker to participate]***
In Amy's Own Words
We've fetishized the future, but there just aren't enough people dedicated to researching the implications of our technological progress. We've allowed ourselves be handicapped by a future blindness. Without being able to see the signals for so long, we've developed bad habits. It's a lack of futures thinking that led to Blackberry's demise and recent announcement of yet another round of layoffs. It's why news organizations have had such a difficult time staying afloat. It's why you might be worried, right now, about the future of your organization. The best time to have started planning for the future was decades ago. The second best time is right now, today." -- Amy Webb
About the Book (by the publisher)
Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow.
With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think-and how should we prepare for it now?
Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures.
About Amy Webb
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